Discovery methods for tech product teams


Build empowered teams by practicing collaborative processes that foster shared ownership and shared understanding.


research with empathy

Learn techniques to connect and understand the pains, needs and goals of people that could buy and recommend your products and services.


fall in love with problems

Don’t fall in love with solutions. Learn how to create and use problem-space mental models. Align opportunities based on outcomes for your customers that impact your business.

Tales from the Prefrontal Cortex